Farming Without Harming

Here goes - what did you have for breakfast this morning? If you're looking around for something new to try, but you want it to do the max, both for you and for the environment, you can find yourself in a bit of a hard spot. Not to worry, I have a suggestion. Try JORDAN'S MORNING CRISP. The good folk at Jordans have some interesting things going on.
For those of you who skip breakfast in an attempt to limit calorie intake, you might be interested to know that more than one study has found breakfast eaters tend to be slimmer than those who skip the meal. If you visit their website and click on "You & Nutrition", you won't find yourself looking at a thousand reasons why you should load up on their cereal. You will, however, find more than one helpful suggestion on how to eat well at the start of your day. Obviously, the idea for them is for you to include their products, but there is no hard sell anywhere. Rather refreshing. If you click on "Our Cereal", you find a simple little listing of the types they make, with quick descriptions of the contents of each.
It's when you go to "Jordan's & the Environment that the reading, certainly for me, really gets into the nitty-gritty. All of their supplying farmers live up to the slogan "Farming Without Harming" by practising conservation grade farming. Following is their explanation of this practise:

Conservation Grade ... uses good old-fashioned crop rotation, which preserves soil structure, and it optimizes the time between harvesting and reseeding, which provides natural weed control. Organic fertilizers (manures) are encouraged instead of artificial fertilizers. Any chemicals, whether pesticides or herbicides, are banned if they have a dubious track record, even if they have been approved by official government agencies. Genetically modified crops and their by-products are also banned.
The Guild of Conservation Grade Producers also requires Conservation Grade farmers to actively encourage wildlife. Thus broad headlands between cultivated areas must be left for the benefit of wildflowers, birds and animals. Hedges must be preserved and maintained, woodlands cared for and additional trees planted.
These stringent rules ensure that insects, birds, animals and plants are protected from harm. It also means you don't have to worry about what's getting into the food chain. There are only 120 Conservation Grade farmers in Britain and each one is inspected yearly by independent qualified experts from the Guild. Farm records are scrutinized and a conservation audit is carried out. There's even a biannual award for the farm that demonstrates the most progress in environmental enhancement.

Imagine, you can be part of cultivating wildflowers and birds just by chowing down on a bowl of Jordan's. Probably some of the easiest conservation work you'll ever do, especially since Jordan's is committed to supporting the World Wildlife Fund, as well. The crane you see here is nesting on a reserve set up by Jordan's Cereals.
Geez, what's not to like?