Thursday, March 19, 2009

Anti-Aging Bunk

Olay total effects 7-in-1 ANTI-AGING CLEANSER claims for itself the distinction of being a "nourishing cream cleanser". Says so right on its label. Goes on to hype itself as a "moisture rich cleanser for clean, visibly younger looking skin". My god, who wouldn't want to use it, especially if you're even a day over the age of the already young looking models who flog anti-aging products in TV and mag ads.
If you flip the tube over and do a little inspection of its backside, you'll find yourself first reading more assurances of the miracles this product is going to work for you, among which you'll find "gentle purification" and "radiance enhancement". It just keeps on sounding better all the time, doesn't it?
Keep reading, however, and you will finally make it down to the ingredient list. First up is water. Doesn't seem too bad, right? Keep going. Right after the water, the list heads into multi-syllable territory, where pronunciation of the ingredients you're slathering on your face becomes as difficult as does understanding what they each do. One of the goodies listed is Disodium EDTA. The Material Safety Data Sheet published by Mallinckrodt CHEMICALS informs the reader that this "anti-aging" agent is a salt that is a mild irritant whose symptoms may include reddening or inflammation. Really? So this "anti-aging" miracle is actually having its users smear a salty paste all over their faces? Methylchloroisothiazolinone is on the list, too. After you try pronouncing that one, google it. You'll find that it's listed as a preservative, with with antibacterial and antifungal effects. It is also a carcinogen, and an allergen. In cosmetics, it is used in combination with alcohols (also listed on the label) and we all know how totally moisturizing they are, don't we? Because it is a skin and membrane irritant, methylchloroisothiazolinone has been removed from most cosmetic products except for those with only short duration skin contact, such as rinse-offs. The question is, why would you want this garbage on your face for even a short time, if the good folks at OLAY were right up front and honest with you before you bought the product? My personal favourite in this list of anti-aging miracles is garage floor cleaner. Oops, I meant to say, http://blog.aka-alias.net/2009/01/breakfast-with-side-order-of-soapsuds.html. Use as a degreaser for garage floors was why this compound was originated. Now really, ladies, who wouldn't want to spread a little commercial strength degreaser on their face? Maybe this specific ingredient is the one that achieves the promised "radiance enhancement". I get an image of a cartoon character glowing green after a chemical spill, don't you?
Well, anyway, now that you know a little more about this cleansing miracle, who wants to be first up to the counter to buy some? Ladies, if you find your skin is becoming a little more dry and itchy than usual it could be just the dry air of winter and its furnaces. Of course, it could also be the Olay product you're using. Either way, not to worry. It just so happens that they also have a whole range of moisturizers to sell you.

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